Why smart social marketers think mobile first


As the social advertising market grows to a projected $11 billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users.

mobile_social_marketing

Mobile Social Marketing Benchmarks:

As the social advertising market grows to a projected $11billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users.

MOBILE ISN’T COMING SOON – IT’S ALREADY HERE

In many countries, consumers use mobile devices as their primary access point for social networks, and the US is quickly catching up.

  • Mobile pageviews on LinkedIn are up 250% in 2013
  • 40% of YouTube video plays in the US now come from mobile
  • Global shipments of tablets will eclipse personal computers in 2015
  • Mobile Twitter users 79% more likely to be on Twitter several times a day
  • Mobile Pinterest usage increased 60x last year
  • 59% of Yelp searches come from mobile

MOBILE USERS SHARE TWICE AS OFTEN

  • Mobile users share content more often than desktop users, so they can extend content’s reach while boosting engagement.
  • Pinterest content is shared nearly 3x more often on mobile than desktop
  • Mobile users are 66% more likely to retweet
  • Facebook Fan page posts from mobile devices are 39% more engaging

SHARING AS A PERCENTAGE OF TOTAL ACTIVITY

  • Desktop: 4.1%
  • Mobile: 7.7%

SMART MARKETERS ARE ALREADY TARGETING MOBILE USERS

  • Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.
  • Mobile advertising is 41% of Facebook’s revenue and Facebook has 16% marketshare of global mobile advertising.
  • On August 29, The Gap did a takeover of Tumblr’s entire mobile ad inventory while highlighting user-submitted organic content
  • Mobile advertising is $350M (~25%) of YouTube’s revenue

UNIFIED’S TIPS FOR MOBILE SOCIAL MARKETING SUCCESS

  • PIN: Make sure your pinned posts are relevant to mobile visitors
  • TARGET: If you’re aiming video at Facebook users, target users connected via WiFi
  • CHECK: Make sure content looks good in mobile feeds before posting it
  • ENABLE: Maximize sharing by making your content easily shareable from mobile devices
  • PLAN: If you post a link, make sure it’s to a mobile-friendly page

SOURCES:

techcrunch.com, unifiedsocial.com, fastcompany.com, mashable.com, bloomberg.com, facebook.com, sfgate.com, engadget.com, sharethis.com, paidcontent.org, emarketer.com, socialfresh.com

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