The smartphone is transforming how consumers shop, according to an IDC survey of 511 consumers who own smartphones.
Two-thirds of respondents say that their smartphone is a “critical tool” for shopping, and 70 percent say they plan to use their smartphone more often for shopping in 2014.
Seven in ten respondents say they check prices using their smartphone, while half say they check reviews on their smartphones.
One in five respondents bought from a competitor while they were shopping in a retail store this holiday season, and one in three respondents purchased much more online versus in a retail store in 2013 compared to 2012.
(article by F.Donovan)