Mobile ad spending on the rise


Last year, it totaled an estimated $8 billion to $10 billion in the U.S. alone, nearly doubling the 2012 total, according to stats cited by mobile ad platform StartApp.

In-app ads are the fastest-growing sector of the mobile advertising market. They are forecast to reach $17 billion by 2018, up from $3.5 billion in 2013.

StartApp, which obviously has an interest in highlighting the growth of mobile ad spending, cites a Bank of America Merrill Lynch prediction, which puts U.S. mobile ad spending at $18.3 billion next year.

startapp-mobile-adsv5c

(article by F.Donovan)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s