Are you a mobile addict?


Do you launch mobile apps more than 60 times a day? Then you are a mobile addict, according to mobile analytics firm Flurry.

Don’t worry. You have plenty of company. There were 176 million mobile addicts as of March, up from 79 million at the same time last year, a 123% jump.

While accounting for only 48% of mobile users, women accounted for 52% of mobile addicts. For female addicts, the most popular app categories are moms, parenting and education, gaming and sports, in that order. For male addicts, the most popular app categories are auto enthusiast, parenting and education, gaming and catalog shopping.

Unfortunately, there is no 12-step program to help with your addiction.

The average mobile user launches apps 10 times a day, according to data collected by Flurry from 500,000 apps across 1.3 billion devices.

Not surprisingly, teens and college students were among the most mobile-addicted population segments. Perhaps more surprising, middle-aged consumers were also among the most addicted, representing 28% of the mobile addicts but only 20% of mobile users.

Flurry explains the high number of mobile addicts for middle aged consumers as being parents who share their devices with their children. “The picture we formed is a family of four, with two phones, one tablet, and all three devices shared by the family for education, entertainment and more utilitarian functions as well,” writes Simon Khalaf, president and CEO of Flurry, in a blog post.

Not everyone is thrilled by the addiction of users to the mobile device. In South Korea, the average smartphone user spends more than four hours per day on the device. In response, the government is considering introducing a curfew on smartphone uses, the GlobalPost reports.

In his blog, Khalaf observes that the behavior of mobile addicts should provide a “sneak preview” into the types of apps wearables users will want.

“To date, many applications for wearables have focused on fitness and health, but thinking about what’s next, developers should think about the other experiences that will delight the people who need to be connected all the time. This includes teens, college students and middle-aged parents who are interested gaming, autos, sports and shopping, and who may have a constant need to entertain or educate their children,” Khalaf concludes.

(article by F.Donovan)

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