This is a pretty hot and interesting topic, so I’ll try to make an objective and well referenced answer.
First, you need to know that YouTubers get paid by Adsense and not YouTube. YouTube is monetized by Adsense.
Adsense basically generated to Google billions of dollars (most of Google’s income), it is possibly Google’s most valuable asset. Adsense is one hell phenomenal product of artificial intelligence, cannot be cheated and has a complex way of generating ads and paying the publisher or content producer using a CPM formula.
Google says: There’s no precise answer, because your earnings will depend on a number of factors.
Youtube is CPM based: CPM (Cost Per Mille) stands for Cost Per 1,000 Impressions. CPM networks pays for every 1,000 YouTube views you generate.
If a CPM is $1 then it means that they’re paying you $1 for every 1,000 page views you generate.
CPM could be $0.1 or $10, it all depends on the niche you’re using (video games, music videos, educational, comedy, etc…).
YouTube’s CPM isto be on average $7.6, that means you get paid $7.6 for each 1,000 views.
Let’s do the math in case and calculate the worst-case scenario of $1 CPM:
1,000 views $1
10,000 views $10
100,000 views $100
1,000,000 views $1000
10,000,000 views $10,000
100,000,000 views $100,000
1,000,000,000 views $1,000,000
Let’s do the math in case you’re lucky and you got a $7.0 CPM:
1,000 views $7
10,000 views $70
100,000 views $700
1,000,000 views $7000
10,000,000 views $70,000
100,000,000 views $700,000
1,000,000,000 views $7,000,000
However, there are important points to consider:
- Not all videos will show advertisements. Adsense selectively shows moderate advertisements to each user, sometimes there are no advertisers at all.
- A huge number of users have ad-blocking extensions installed, that would disable the advertisement and the impression won’t be count.